Social Media Shortcuts — Efficiency Is Key!
Social media is time consuming to the average business owner.
So how can we make it more efficient while also growing your audience?
In this article, I’m going to take you from wasting time on social media to posting more content than ever in half the time!
If you are new here, my name is Joeseph. I am the CEO at Beckmann Marketing Company. I started my agency three years ago, first running social media and digital campaigns for other companies. Now I teach those same businesses how they can do it themselves so they can save money in the long run by not having to always contract me out!
If you are struggling with your digital marketing, feel free to leave me an email and tell me how I can help!
There are a few aspects we need to focus on before jumping into decreasing time spent on social media.
Let’s focus on the three pillars :
- Content Creation
- Uploading + Growth Strategies
- Interacting With Audience
Social media seems a lot less confusing when we break it down like this.
Write down the most time consuming parts when it comes to your online presence.
For some, it’s coming up with the content, for others it’s uploading every single day and interacting with your audience.
Luckily for you, the time wasting days are over.
Here is my most time saving strategy when it comes to these three pillars of social media.
Content Creation
By far one of the hardest and most time consuming for me is coming up with the content an creating it.
What absolutely kills me to see is when people create one day at a time!
If you are on this routine, it’s time to change!
This is not only hurting your creativity, it’s also wasting energy on something that should take 1–2 hours per week!
Here’s my plan :
Sit down Friday morning and write down content ideas. For me, I write everything in a notebook like this :
If you prefer writing in a digital notebook, feel free.
Personally I work best by physically writing my ideas down.
Notice how under each idea, I have the platforms.
Once I have my ideas down, I will work my way through the different platforms to make sure the posts are optimized to go out.
Typically I will spend 2–3 hours per week on content just because I write so many blog posts and record YouTube videos.
A typical 5–7 posts/ week on Instagram, Facebook and Pinterest shouldn’t take you more than 1 hour to brainstorm.
If you’re struggling with ideas of content to create, here’s some help :
- Behind the Scenes
- Day in the Life
- Product Shots
- Customer Experience
- Jokes
- Relatable Struggles
- Introduction To Your Brand
- Why Customers Should Choose Your Business
- Reviews of Other Products
- Your Story/ Background
- Why You’re Different
- Fun in the Workplace
Once you have your content planned out, it’s time to create.
Typical social media posts for one week only take me an hour to create.
I use tools like Canva for graphics, Lightroom for photo editing and Final Cut Pro for Video editing.
I would suggest looking into Canva if you’re not familiar with it because that is one of the biggest time savers when it comes to creating content!
Lightroom and Final Cut Pro are more advanced so I would create your videos in the Reels editor on Instagram and download it to your phone from there.
If you need further explanation of this section, send me an email and I’ll answer you the same day!
Joeseph@beckmannproductions.com
Uploading + Growth Strategy
If you upload every single day, I’m going to change that for you.
Stories are the only exception to uploading content everyday. Other than that, you have no excuse to waste time constantly uploading!
We will break this down into two sections.
Instagram + Facebook and Pinterest
They both have their own processes when it comes to mass scheduling so I’m going to break them down separately.
Instagram + Facebook
Inside the Facebook Business Suite, we have the ability to schedule content so you don’t have to waste time and energy throughout the week.
Typically, I’ll spend an hour scheduling two weeks worth of content.
For me, Monday mornings are when I do this process.
Go to Business.Facebook.com.
If you don’t already have an ad account, create one and sync your Facebook page and Instagram account.
This is a pretty self explanatory process but as always if you can’t figure it out, send me an email!
This is where to go if you already have an account
When you click on business suite, you will be shown this page.
Next click on create post and you will be taken to the uploading screen.
Now you can create a post that uploads to BOTH your Instagram and Facebook.
This is super convenient because it saves time during the week!
To schedule the post, click the arrow to the right of the publish button.
You can also create and schedule stories!
Pinterest has the same type of scheduler except it’s a little less known.
When you go to create a pin, there is a scheduler button on the bottom right.
It’s pretty straight forward from here!
Expert Tip :
One extremely efficient way to upload this content is to have both schedulers running at the same time like this :
This way, when I upload the content, I don’t have to go back and upload the same thing again. I will typically use the same captions on all platforms as well!
It also helps to have your hashtags in one place so you can copy and past your groups into each post.
For example, I have hashtag groups ranging from topics such as coffee, marketing, social media, content creation, and more.
When I create a post about one of these topics, I’ll copy and past the hashtag set I have for that specific topic so I don’t have to manually type them in each post.
This does take upfront time to find winning hashtags and group them together but it’s worth it in the long run!
If you want to learn how to find winning hashtags and group them together for ultimate growth, let me know!
Let’s recap before the next section.
Content Creation
- Brainstorm Ideas + write them down
- Spend an hour each week creating the content
Uploading + Growth Strategy
- Use the Facebook Business Suite to mass schedule content
- Use Pinterest scheduler to mass schedule content
- Create your hashtag list in a document so you can copy and paste proven hashtag groups
Interacting With Audience
Interacting with your audience is easier than ever with the Facebook Business Suite.
I know the Facebook Business platform is not the easiest to navigate and will seem difficult at first but trust me, this is an incredible tool that will provide so much value to you once you spend the time to master it!
In the same section as scheduling posts, you will see in the panel on the left “notifications” and “inbox”.
This is where ALL notifications and messages from both Instagram and Facebook will go.
Here you can easily respond to comments, dms, and any notifications that need attention!
That’s it! Extremely easy!
If you enjoyed this article, let me know!
If you need one on one consulting, leave me an email and let’s work together!
Joeseph@beckmannproductions.com
