“I Don’t Know What To Post On Social Media” — All Business Owners
Social Media is one of those tools that all business owners know they should be implementing but for some reason don’t.
I know why!
It’s because most people don’t know how to!
In this short read, I’m going to take you from not knowing what to post to having an unlimited supply of content!
If you are new here, my name is Joeseph. I am the CEO at Beckmann Marketing Company. I started my agency three years ago. At first I ran social media channels and was the ads manager for other companies. Now I teach those same businesses how they can do it themselves so they can save money in the long run by not having to always contract me out!
If you are struggling with your digital marketing, feel free to send me an email and tell me how I can help!
So why do we all over complicate posting to social media?
I believe it’s fear on the unknown.
The truth is, there’s no wrong way to post on social media.
Now let’s not get this confused with a high performing strategy.
What I’m trying to say is that posting “something” to your social channels is better than nothing at all.
There are two possible angles I take when consulting for social media growth.
- Analyze what they currently have and double down on top performing posts while implementing new forms of content as a split test.
- Starting from the ground and figuring out what works over time.
1) If you already have your social media up and running with a few hundred or even thousand followers, then you need to go back on ALL your content and see what has the most engagement.
I find it best to physically write down all the top performing posts.
Really try to dive in and figure out WHAT exactly made those top performing.
Maybe they are all of your crispiest (clearest) photos. Maybe your posts with amazing looking food does the best or coffee shots.
For example one of my clients top performing posts are photos of him, the business owner, interacting with the customers.
That is key to growing! When Instagram or Facebook sees super high engagement, it tells the algorithm that your content is valuable and resonates with your followers which in return gives your content exposure to more people who don’t currently follow you.
If you are posting videos, look at watch time vs reach. Also look at the length of your videos and compare them.
I find shorter videos do the best. Somewhere in the 10–15 second mark is great!
Once you find out what your top performing content is, it’s time to recreate it!
What you DON’T want to do is only post that type of content. I’d say 2 times/ week is what you should aim for. You don’t want every post to go viral. Keep it real and post things that will also make your current followers happy!
2) Moving to starting from the ground, you really need to be posting EVERYTHING.
Post for 3–6 months and then analyze. You can do some industry research to see what the top performing posts for other businesses in your niche are but don’t copy them too much!
You want to build a platform around your brand not someone else’s!
What works for one coffee shop may not work for another when posting to social media.
Some tools to help with your content ideas are :
- Google Trends
- Youtube Search
- Instagram Hashtags
- Facebook Search
Google Trends allows you to search different industries to see what the conversation is. This is also helpful when running ads because you can see the top locations of the conversations!
Youtube Search is for SEO. Start to type a topic in and see what the top recommendations are. For example type “coffee” and see what it suggests. The top search results are what people are typing in!
Instagram Hashtags is self explanatory. Go to Instagram search and type your key works. Click on the hashtag option and see what’s top performing with your key words.
Facebook Search is the same as Instagram. Type your key words and see what the top results are!
Hope this helped!
As always send me an email if you have any questions!
Joeseph@beckmannproductions.com
